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Privacy Policy

THIS VERSION IN EFFECT SINCE JULY 30th, 2010

Protecting your privacy is important to Grand River Toys. This Policy explains how Grand River Toys collects, uses, and discloses the personal information you may provide while using the Grand River Toys Web Site. It is always your choice whether or not to provide personal information through the Web Site.

Any personal information you provide will be treated with care, and subject to this Policy will not be used or disclosed in ways to which you have not consented. Also, you may opt-out certain uses and disclosures of your personal information, as explained in this Policy.

YOUR CONSENT

By using the Web Site, you signify your consent to Grand River Toys collection, use, and disclosure of your personal information in accordance with this Policy.

INFORMATION AUTOMATICALLY COLLECTED

Non-Identifiable Information - Like many other Web sites, the Web Site automatically collects certain non-identifiable information regarding Web Site users, such as the Internet Protocol (IP) address of your computer, the IP address of your Internet Service Provider, the date and time you access the Web Site, the Internet address of the Web site from which you linked directly to the Web Site, the operating system you are using, the sections of the Web Site you visit, the Web Site pages read and images viewed, and the content you download from the Web Site. This non-identifiable information is used for Web Site and system administration purposes and to improve the Web Site. Grand River Toys may also use non-identifiable information to initiate interactive, real-time discussions with users. Your non-identifiable information may be disclosed to others and permanently archived for future use.

Cookies - The Web Site uses "cookies", a technology that installs a small amount of information on a Web Site user's computer to permit the Web Site to recognize future visits using that computer. Cookies enhance the convenience and use of the Web Site. For example, the information provided through cookies is used to recognize you as a previous user of the Web Site (so you do not have to enter your personal information every time), offer personalized Web page content and information for your use, track your activity at the Web Site to respond to your needs, and otherwise facilitate your Web Site experience. You may choose to decline cookies if your browser permits, but doing so may affect your use of the Web Site and your ability to access certain features of the Web Site or engage in transactions through the Web Site.

Tracking Information – Grand River Toys may use non-personal information to create aggregate tracking information reports regarding Web Site user demographics, Web Site traffic patterns, and Web Site purchases, and then provide those reports to advertisers and others. None of the tracking information in the reports can be connected to the identities or other personal information of individual users. Grand River Toys also may link tracking information with personal information voluntarily provided by Web Site users. Once such a link is made, all of the linked information is treated as personal information and will be used and disclosed only in accordance with this Policy.

PERSONAL INFORMATION YOU SPECIFICALLY PROVIDE

Your Personal Information - During your use of the Web Site, you may be asked to voluntarily provide certain personal information (such as your name, email address, postal address, telephone number, or credit card information) for purposes such as facilitating communications with you, applying for access to certain special features of the Web Site, or carrying out transactions. It is always your choice whether or not to provide personal information. If you choose not to provide requested personal information, you will not be able to use certain features of the Web Site and you will not be able to engage in transactions through the Web Site.

Use of Your Personal Information – Grand River Toys may use your personal information to contact and correspond with you, to respond to your inquiries, to process transactions and payments, and to facilitate and enhance your use of the Web Site. Grand River Toys may develop a confidential customer profile for you, which will be used to provide the very best service to you.

Email from Grand River Toys – Grand River Toys may send to you, from time to time, email or other communications containing information about Grand River Toys, and other matters Grand River Toys believes will interest you. At any time you may ask Grand River Toys to stop sending you email and other information by contacting privacy@grandrivertoys.com. Also, each unsolicited email Grand River Toys sends to you will tell you how to decline further unsolicited email.

Children's Online Policy - Grand River Toys is committed to the preservation of online privacy for all of its Web site visitors, including children. Consistent with the Children's Online Privacy Protection Act, we will not knowingly collect any personally identifiable information from children under the age of 13. Grand River Toys sells products intended for purchase by adults. If you make a purchase on Grand River Toys, you are representing that you are an adult. If you are a child under the age of 13, you must ask your parent or guardian to assist you in using Grand River Toys.

Disclosure of Your Personal Information – Grand River Toys may disclose your personal information in the following circumstances:

(i) Disclosure to Service Providers - In order to process transactions, Grand River Toys must disclose some of your personal information to certain service providers, such as your credit card issuer, a third party credit verification company, the product handler, the delivery service, and Grand River Toys Inc. Before personal information is disclosed, the service provider will agree with Grand River Toys to protect the privacy of your personal information in a manner that is consistent with this Policy. If you do not wish Grand River Toys to provide your personal information to those service providers, you may not use the Web Site for transactions.

(ii) Disclosure to Affiliates – Grand River Toys may provide limited personal information to its affiliates. Before personal information is disclosed, the recipient organization will agree with Grand River Toys to protect the privacy of your personal information in a manner that is consistent with this Policy. Recipient organizations may use your personal information to provide you with email or other information about their products and services and other matters.

(iii) Law Enforcement and Legal Disclosure – Grand River Toys may disclose your personal information to a government institution that has asserted its lawful authority to obtain the information or where Grand River Toys has reasonable grounds to believe the information could be useful in the investigation of unlawful activity, or to comply with a subpoena or warrant or an order made by a court, person or body with jurisdiction to compel the production of information, or to comply with court rules regarding the production of records and information, Or to Grand River Toys legal counsel.

Accessing Your Personal Information - You may request access to your personal information and information about Grand River Toys collection, use and disclosure of that information by contacting privacy@grandrivertoys.com. Subject to certain exceptions prescribed by law, you will be given reasonable access to your personal information, and will be entitled to challenge the accuracy and completeness of the information and to have it amended as appropriate. You can help Grand River Toys maintain the accuracy of your information by notifying Grand River Toys of any changes to your personal information.

OTHER MATTERS

Contests and Promotions - If contests or promotions are made available through the Web Site, the applicable contest or promotion rules may include rules regarding the collection, use and disclosure of personal information. To the extent that those specific rules conflict with this Policy, the particular contest or promotion rules will govern regarding personal information collected in connection with the contest or promotion.

Other Web Sites - The Web Site may contain links to other Web sites or Internet resources. When you click on one of those links you are contacting another Web site or Internet resource. Grand River Toys has no responsibility or liability for or control over those other Web sites or Internet resources or their collection, use and disclosure of your personal information.

Former Users - If you stop using the Web Site or your permission to use the Web Site is terminated, Grand River Toys may continue to use and disclose your personal information in accordance with this Policy as amended from time to time. However, if you want Grand River Toys to stop sending you unsolicited email and other information, please notify Grand River Toys at privacy@grandrivertoys.com

Policy Changes - To accommodate changes in the Web Site, changing technology, and legal developments, this Policy may be changed from time to time in Grand River Toys sole discretion and without any prior notice or liability to you or any other person. New versions of this Policy will be posted here. Grand River Toys collection, use and disclosure of your personal information will be governed by the version of this Policy in effect at that time. Accordingly, when you use the Web Site you should check the date of this Policy and review any changes since the last version.

Your Comments - If you have any comments or questions about this Policy or your personal information, please contact Grand River Toys by email at privacy@grandrivertoys.com.

OPTING OUT

If at any time you decide you would no longer like to receive e-mails or mailings, you may contact us in writing and we will ease these correspondences.

Grand River Toys
P.O. Box 5008
Richmond Hill, ON
L4S 1P0

You can also reach us at 1-800-567-5600 or customersupport@grandrivertoys.com and request to have yourself removed from our marketing campaigns.

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